Privacy & Data

Privacy Policy – eq777 Pakistan Betting Platform

Your privacy matters to us. This policy explains exactly what personal data eq777 collects from Pakistan players, why we collect it, how it is stored and protected, and what rights you have over your information.

Last updated: January 2026

This Privacy Policy ("Policy") describes how eq777 ("we", "us", "the platform") collects, uses, stores and protects the personal information of players who register and use the eq777 platform at eq777.vu, including the mobile application and all associated services.

eq777 is designed specifically for Pakistan players. All transactions are processed in PKR and the platform supports local payment methods including JazzCash, Easypaisa, Raast and Bank Transfer. Because your financial and personal information passes through these channels, we take our data protection obligations seriously.

By registering an account on eq777 or by continuing to use the platform, you acknowledge that you have read this Policy and agree to the collection and use of your information as described here. This Policy should be read alongside the Terms and Conditions.

Plain language summary: We collect the information needed to run your account, process your PKR deposits and withdrawals, and keep the platform secure. We do not sell your personal data to third parties for their own marketing purposes.

1. Data We Collect

We collect information in several ways: directly from you when you register or use the platform, automatically as you interact with eq777, and in some cases from third parties such as payment processors. Below is a breakdown of the categories of data we collect.

Registration & Account Data

When you create an eq777 account, we collect:

  • Full name as it appears on your identity document
  • Date of birth (to verify you are 18 or older)
  • Email address
  • Mobile number
  • Username and encrypted password
  • Country of residence (Pakistan)

Identity Verification Data

Before processing withdrawals or where fraud prevention requires it, we may request:

  • A copy of your CNIC (Computerised National Identity Card) or valid passport
  • Proof of address (utility bill, bank statement, etc.)
  • Selfie or photo for identity matching purposes

Usage & Activity Data

We automatically collect data about how you use the platform, including:

  • Bets placed, games played, session duration and frequency of visits
  • IP address, device type, operating system and browser version
  • App version (if using the eq777 mobile app)
  • Pages visited, features used, and navigation patterns
Data Category Examples Collected How
Account Data Name, email, CNIC, date of birth You provide at registration
Payment Data JazzCash/Easypaisa reference, PKR amounts, transaction timestamps Payment processor & your actions
Usage Data Bets placed, games played, session time Automatically via platform logs
Device Data IP address, device type, OS, browser Automatically via your connection
Cookie Data Session tokens, preference settings Automatically via cookies
Communications Support chat history, email correspondence When you contact us

2. How We Use Your Data

eq777 uses your personal data only for legitimate purposes directly connected to running the platform and serving you as a player. We do not use your data in ways that are not described here. The main purposes for which we use your information are:

  • Account management: Creating and maintaining your eq777 account, verifying your identity and age, and enabling you to log in securely.
  • Processing transactions: Handling PKR deposits via JazzCash, Easypaisa, Raast and Bank Transfer, and processing withdrawal requests to your registered payment account.
  • Providing the service: Allowing you to place bets on cricket, PSL, football and esports markets; access casino games, fish games and live dealer tables; and use all platform features.
  • Fraud prevention and security: Monitoring account activity for unusual patterns, detecting and preventing fraud, money laundering, multi-accounting and abuse of bonuses or promotions.
  • Responsible gaming: Monitoring patterns that may indicate problem gambling behaviour, applying deposit limits or self-exclusion requests, and contacting players who may need support.
  • Customer support: Responding to queries, complaints and requests submitted via live chat or email.
  • Legal compliance: Meeting any applicable legal obligations, including record-keeping requirements and responding to lawful requests from authorities.
  • Platform improvement: Analysing aggregate usage data to improve the platform, identify technical issues and develop new features.
  • Marketing: Sending promotional communications about bonuses, PSL offers and platform updates — only where you have opted in or where we have a legitimate interest (see the Marketing section below).

3. Payment & Transaction Data

Because eq777 handles real-money transactions in PKR, payment data is a significant category of information we process. When you make a deposit via JazzCash, Easypaisa, Raast or Bank Transfer, your payment provider shares transaction reference data with eq777 to allow us to credit your wallet correctly.

eq777 does not store full bank account numbers or mobile wallet PINs. Payment references, amounts, timestamps and the payment method used are recorded in your account transaction history and retained for the purposes of:

  • Crediting your PKR wallet on deposit
  • Processing withdrawal requests to your registered payment account
  • Fraud detection and anti-money-laundering compliance
  • Resolving disputes about transactions
  • Providing you with an accurate transaction history in your account

All payment data is transmitted over encrypted connections. Where payment processing is handled by third-party providers (such as JazzCash or Easypaisa infrastructure), those providers operate under their own privacy policies in addition to their contractual obligations to eq777.

Important: eq777 will never ask you for your JazzCash PIN, Easypaisa password, or online banking credentials. If anyone contacts you claiming to be from eq777 and requests these details, do not provide them and report the contact to our support team immediately.

4. Cookies & Tracking Technologies

eq777 uses cookies and similar tracking technologies on the website and mobile web version of the platform. Cookies are small text files stored on your device that help the platform function correctly and remember your preferences.

Types of Cookies We Use

  • Essential cookies: Required for the platform to operate — keeping you logged in, maintaining your session and remembering your language and display preferences. These cannot be disabled.
  • Functional cookies: Remember your choices, such as your preferred payment method or last visited section of the platform.
  • Analytics cookies: Help us understand how players use the platform — which pages are visited most, where players drop off, and how long sessions last. This data is aggregated and not linked to individual identities.
  • Security cookies: Used to detect and prevent fraudulent activity, such as multiple login attempts or unusual session behaviour.

You can manage cookie preferences through your browser settings. Disabling essential cookies will affect your ability to use the platform properly. The eq777 mobile app uses equivalent device-level identifiers rather than browser cookies.

5. Sharing Your Information

eq777 does not sell your personal data to third parties. We share your information only in the following limited circumstances:

  • Payment processors: JazzCash, Easypaisa, Raast and banking partners receive the information necessary to process your PKR deposits and withdrawals.
  • Identity verification services: Where we use a third-party KYC (Know Your Customer) provider to verify your CNIC or other identity documents, that provider processes the data under a strict confidentiality agreement with eq777.
  • Game providers: Third-party game studios whose titles appear in the eq777 Game Lobby may receive session data (such as bet amounts and game results) as part of the game operation. They do not receive your personal identity details.
  • Fraud prevention and security partners: Specialist services that help detect multi-accounting, bonus abuse and suspicious transaction patterns may process account and usage data on eq777's behalf.
  • Legal and regulatory authorities: Where required by applicable law or a lawful request from a competent authority, we may disclose account or transaction information. We will only do so to the extent required.
  • Business transfers: If eq777's business or assets are acquired by another entity, player data may be transferred as part of that transaction. You will be notified in advance if this occurs.

Any third party that processes data on eq777's behalf is required to handle it securely and only for the specific purpose for which it was shared. We do not permit third parties to use your data for their own independent marketing or commercial purposes.

6. Data Security

Protecting your personal and financial information is a core responsibility at eq777. We apply a range of technical and organisational measures to keep your data secure, including:

  • SSL/TLS encryption: All data transmitted between your device and eq777's servers is encrypted using industry-standard SSL/TLS protocols.
  • Password hashing: Passwords are never stored in plain text. We use secure, salted hashing algorithms so that even eq777 staff cannot see your password.
  • Access controls: Only authorised personnel with a specific business need can access player account data. Access is logged and audited.
  • Fraud monitoring: Automated systems monitor account activity around the clock for signs of unauthorised access, suspicious transactions or unusual betting patterns.
  • Secure infrastructure: eq777's servers and databases are hosted in secured environments with firewalls, intrusion detection and regular security testing.

While we take every reasonable precaution, no online platform can guarantee absolute security. You also have a role to play — use a strong, unique password for your eq777 account, do not share your login details with anyone, and contact support immediately if you suspect your account has been compromised.

7. Data Retention

eq777 retains your personal data for as long as your account is active and for a reasonable period afterwards to meet legal and business obligations. Specific retention periods include:

  • Account data: Retained for the duration of your account and for up to five years after account closure, to allow for dispute resolution and compliance with applicable record-keeping requirements.
  • Transaction records: PKR deposit and withdrawal records are retained for a minimum of five years from the date of the transaction.
  • Identity verification documents: Retained for the period required to satisfy anti-money-laundering obligations, typically five years after the end of the business relationship.
  • Support communications: Chat logs and email correspondence are retained for up to two years after the last interaction.
  • Usage and analytics data: Aggregated analytics data may be retained indefinitely in anonymised form. Session-level data linked to your account is retained for up to two years.

Once data is no longer required and the applicable retention period has passed, it is securely deleted or anonymised. If you request account deletion, we will process your request within a reasonable timeframe subject to any outstanding retention obligations.

8. Your Rights Over Your Data

As an eq777 player you have rights in relation to your personal data. You can exercise these rights by contacting our support team via live chat or by emailing [email protected].

  • Right to access: You can request a copy of the personal data we hold about you at any time. We will respond within a reasonable timeframe.
  • Right to correction: If any information we hold about you is inaccurate or out of date, you can request that we correct it. You can update some details, such as your contact email, directly from your account settings.
  • Right to deletion: You may request that we delete your personal data. We will comply where we have no legal obligation to retain it. Note that transaction records must be retained for the periods described above.
  • Right to restrict processing: You may ask us to limit how we use your data in certain circumstances, for example while a correction request is being resolved.
  • Right to data portability: You may request a copy of the data you have provided to eq777 in a structured, machine-readable format.
  • Right to withdraw consent: Where we process your data on the basis of consent (such as marketing emails), you may withdraw that consent at any time without affecting the lawfulness of prior processing.

Note: Exercising your right to deletion will require closing your eq777 account. Any real-money balance will be returned to your registered payment account before deletion is processed. Bonus balances that have not met wagering requirements will be forfeited.

9. Minors & Age Policy

eq777 is strictly an adults-only platform. We do not knowingly collect personal data from anyone under the age of 18. Date of birth is collected at registration and age verification may be requested at any time. If we discover that a player is under 18, the account will be closed immediately, any winnings will be voided, and deposited funds will be returned to the source payment account.

Parents and guardians who are concerned about a minor accessing the platform should contact our support team immediately. We also recommend using parental control software to restrict access to gambling websites on shared devices. Full guidance on age-related controls is available on the Responsible Gaming page.

10. Marketing Communications

eq777 may send you communications about bonuses, PSL cricket betting offers, new game launches, promotions and platform updates. These may be delivered by email, SMS or push notification (via the mobile app).

You can opt out of marketing communications at any time by:

  • Clicking the unsubscribe link in any marketing email
  • Updating your communication preferences in your account settings
  • Contacting our support team and requesting removal from marketing lists

Opting out of marketing will not affect essential service communications, such as transaction confirmations, security alerts or important account notices. These are sent regardless of your marketing preferences because they are necessary to operate your account.

11. Changes to This Privacy Policy

eq777 may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. When we make material changes, we will notify registered players by email or via a notice displayed on the platform. The "Last updated" date at the top of this page will always reflect the most recent revision.

We encourage you to review this page periodically. Your continued use of eq777 after a policy update is published will be taken as acceptance of the revised terms. If you have concerns about any changes, please contact our support team before continuing to use the platform.

12. Contact Us

If you have any questions about this Privacy Policy, want to exercise any of your data rights, or have a concern about how your information has been handled, please get in touch with the eq777 team. Our support is available 24 hours a day, seven days a week via live chat from within the platform.

You may also reach us in writing at: [email protected] (for reference — live chat is the fastest way to get a response).

We will acknowledge privacy-related requests promptly and aim to resolve them within a reasonable timeframe. For data deletion requests that require account closure, please allow additional processing time for any pending transactions to settle before the deletion is finalised.

Related policies: This Privacy Policy works together with the Terms and Conditions and Responsible Gaming policy. We recommend reading all three before registering.

How We Protect You

Privacy Commitments eq777 Makes to Every Player

A quick look at the key ways eq777 keeps your personal data and PKR transactions safe and private.

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End-to-End Encryption

Every connection between your device and eq777's servers is protected by SSL/TLS encryption. Your login, deposit details and personal data are never transmitted in plain text.

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We Never Sell Your Data

eq777 does not sell, rent or trade your personal information to third parties for their own marketing purposes. Your data is used only to operate your account and improve your experience.

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Secure PKR Transactions

Deposits and withdrawals via JazzCash, Easypaisa, Raast and Bank Transfer are processed over secure, encrypted channels. eq777 never stores your mobile wallet PIN or banking passwords.

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Full Transparency

This policy clearly lists every category of data we collect and exactly why we collect it. There are no hidden data practices. If anything changes, we notify players before the update takes effect.

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Your Rights, Your Control

You can access, correct or request deletion of your data at any time. Marketing opt-out is available directly from your account settings with immediate effect.

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24/7 Fraud Monitoring

Automated security systems monitor account activity around the clock to detect unauthorised access and suspicious transactions, keeping your eq777 account and PKR balance protected.

Ready to Join eq777? Your Data Is in Safe Hands

Register your free account today, deposit in PKR via JazzCash or Easypaisa, and enjoy cricket betting, PSL markets, casino games and more — all with your privacy protected.